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By David Kersten, Creator of Quantum Leap
In this episode, co-host Cory Nott and I interview Nancy Williams to assess the benefits of print advertising in her new Oakland-based franchise publication titled “Money Pages,” which provides top quality monthly advertising and coupons for Oakland-based businesses. Nancy Williams has a background in helping entrepreneurs, particularly women, start and run successful franchise business, and now recently bought her own franchise called “Money Pages,” which is a national company that operates in various markets around the country. Nancy purchased the Oakland edition of “Money Pages” and has been reaching out to Oakland-based businesses (i.e. real estate, health & wellness, restaurants) about advertising in the publication to reach an initial 75,000 Oakland-based households who earn in excess of $65,000 annually. Cory Nott and I concluded that the publication provides “a lot of bang for the buck” for advertising and marketing dollars spent during COVID-19. In particular, Nancy stated that perhaps the focus of advertising has swung too far in direction of the digital realm, which has created a big opportunity for top-quality print advertising in a publication such as “Money Pages.” In short, there is so little quality print advertising out there, that the print advertising out there can really stand out and help businesses reach their customers more effectively and at lower cost than utilizing digital platforms. I suggested that this has possibly become more evident in recent years as digital users become less clear who their digital advertising is reaching, and many of the statistics on digital platforms can be either inflated, unreliable or just plain ineffective such as views, engagement, and video views. Nancy has also stated that she has some very interesting plans for the future of the publication such as profiling Oakland business districts, businesses and other items of interest to the Oakland community. To get in touch with Nancy Williams to find out more about how to advertise in Money Pages or about her future plans for the publication feel free to reach out to her via email at [email protected] or phone at (510) 455-2204. ###
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