Quantum Leap Podcast Episode#4: “Small Business Marketing Success During COVID-19 w/ Lisa Cain PhD.”
By David Kersten
In this timely and insightful interview, Berkeley-based marketing expert Lisa Cain PhD discusses how small businesses can achieve successful marketing results during COVID-19.
Lisa Cain is an innovative small business marketing guru with a stellar track record that demonstrates proven success in small business marketing. She gives regular workshops and trainings in the East Bay Area and has a wealth of resources on her website (see links below).
Co-host Cory Nott and I ask Lisa about many of the challenges created by COVID-19 and what it means for marketing for small business now and going forward in this post-COVID-19 business climate and economy.
Cory and I, as well as several members of the audience ask pointed questions to drill down on key issues such as social media advertising, event promotion, what marketing platforms to use, and how to most effectively reach your target market.
Lisa demonstrates her wealth of knowledge and insights by handling these key questions with ease and readily sharing insights that entrepreneurs and small business owners can pick up and use right away to help better promote their businesses and ultimately improve their bottom lines.
Thanks for joining us Lisa to share your insights on these key issues that can make or break small businesses during these challenging times. We look forward to keeping the ongoing dialogue open and sharing your future insights, workshops and trainings.
Link to Lisa’s website: https://marketingu.com
Direct Link to Lisa’s Recommended Books referenced in podcast: https://marketingu.com/recommended-books/
Direct Link to Lisa’s Courses on Key Marketing Issues for Small Businesses: https://marketingu.com/learn-it/workshops/
David Kersten, Author
David is a specialist in multimedia campaign development and production.